These PR pros help social-media influencers on YouTube, Instagram, and TikTok promote and grow their careers (2024)

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Align PR works with stars like Alix Earle, Madeline Argy, and Chriselle Lim

Perez-Krueger founded Align PR in 2019. The firm now represents well-known influencers, including Alix Earle, Chriselle Lim, Alex Cooper, Madeline Argy, Charli D'Amelio, and Emma Chamberlain. Align also works with other high-profile personalities in the entertainment industry, like Madonna and Naomi Osaka.

Perez-Krueger said the firm's clients have one common theme: they are multi-hyphenates and brands within themselves.

Publicists who work closely with Perez-Krueger include Isa Perez, Paige Alvarez, Megan Dunn, McKay Norton, and Isabella LaRocca. Perez-Krueger said she and her staff work very closely together on projects; everything is a team effort to help support clients' needs.

"In a business where there may not be a right or wrong answer, it's important we involve the full team as well as the clients and offer up all scenarios and outcomes as well as fresh and outside-the-box ideas," Perez-Krueger said.

Align's employees are based in Los Angeles, New York, Miami, and London.

Perez-Krueger said Align's biggest challenge is keeping up with its growing roster and the fast news cycle. Because of the nature of Instagram, TikTok, and other social-media platforms, the firm has to help clients stay on top of trends in real time.

Clients include: lifestyle influencer Alix Earle, fashion influencer Chriselle Lim, dance creator Charli D'Amelio, and lifestyle creator Emma Chamberlain, among others.

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Charlotte Tobin's Belle PR has worked with digital talent in the UK for over 10 years

Publicist Tobin founded the award-winning PR agency Belle PR in 2014. Over the past 10 years, she's handled the growth strategy and communications for the UK's most renowned talent, charities, and brand names. She specializes in online talent and creators, strategizing helping them become household names.

In 2024, for example, her client Eloise Head, known for her online brand Fitwaffle, was featured in a Daily Mail photo shoot and center-spread interview and debuted her third best-selling book on UK daytime show ITV's "This Morning."

Another one of her clients, Louise Pentland, who's a YouTuber, author, and broadcaster, appeared on the popular UK panel talk show, ITV's "Loose Women" in 2023. In 2024, she started guest-presenting in a monthly BBC radio slot and writing a column for Hello! Magazine.

Clients include: lifestyle influencer Saffron Barker, author and broadcaster Anna Whitehouse (also known as "Mother Pukka"), TikTok creator Ami Charlize, and money-advice expert Gemma Bird ("Money Mum"), among others.

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Brand Curators Creative Agency focuses on BIPOC creators in niches like travel and finance

Brand Curators was started in 2020 by Tiffany Knighten as a creative agency that amplifies diverse creators and voices. It works mainly with TikTok creators, podcasters, and YouTubers in the travel, finance, beauty, wellness, and lifestyle niches. Its services include branding, social-media strategy, brand and creator partnerships, creative campaigns, and thought-leadership work.

The firm is based in New York and works with talent across the US, Canada, Europe, and Africa.

The agency has helped creators land features in outlets like USA Today, "Good Morning America," The Information, and Yahoo.

Before starting her agency, Knighten worked with companies including Viacom, MTV, VH1, and 5WPR.

She said one of her job's main challenges is tackling pay disparities in the industry since Black and brown creators tend to be overlooked for opportunities and paid less than their white counterparts.

"Give Black creators their flowers," she told BI. "They drive the culture and start the trends."

Clients include: finance creator and podcaster Kahlil Dumas, beauty and wellness creator Latoya Irabor, beauty influencer Sarita Nauth, and beauty influencer Eloho Erhieyovwe, among others.

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Brian Scott Gross is a go-to publicist for adult-content creators

In his over 30 years of experience in the PR industry, Gross has made a name for himself representing some of the biggest names in adult content and on OnlyFans, as well as adult brands. He started his own firm in 2001. Before that, Gross worked with music companies like Warner Brothers Records and Def American Recordings.

In 2023, BSG PR's clients appeared in mainstream outlets like TMZ, HuffPost, Rolling Stone, and The Daily Beast, to cite a few. Many of his clients have become regular sources for stories related to changes and evolutions in the adult-entertainment industry.

Clients include: model and OnlyFans creator Ashley Matheson, actress and model Maitland Ward, psychologist and intimacy coach Lori Beth Bisbey, and adult entertainers like Cherie DeVille, Agatha Delicious, and Rae Richmond, among others.

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BStarPR focuses on Gen-Z influencers from diverse backgrounds

Brandy Star Merriweather founded BStarPR, a PR firm primarily representing Gen-Z influencers from underrepresented backgrounds. She decided to work with younger creators because she didn't see other PR firms that were focused specifically on her generation and those who identified as BIPOC.

Her team has landed opportunities for clients in publications like TechCrunch, AfroTech, and Essence.

Merriweather also works closely with Shay Riley, who was the company's head of external relations and influencer support for the past three years.

"For creators of color, having a publicist who can extend their cultural impact is key to longevity in the industry, " Riley said. "It's not only about managing the present; it's about shaping perceptions that will aid the future generations."

Clients include: lifestyle influencer Queen Khamyra, dance creators the NaeNae Twins, and lifestyle influencer Jabbar Cash, among others.

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Christopher Charnley of Charnley Communications takes a boutique approach

Charnley founded in 2017 his namesake PR firm, based in London. Charnley said he takes a boutique approach to publicity, working with 10 clients a year who are kept on retainer for a minimum of 12 months.

The firm focuses on digital-first talent, and works with global entertainment brands like Netflix, Disney, Universal Pictures, and Lionsgate on publicity, red-carpet events, and influencer marketing for TV shows and films in the UK, Europe, and Australia.

In 2024, his clients have appeared across publications including Vogue's UK and US editions, the Financial Times, The Hollywood Reporter, Deadline, and British GQ.

Clients include: soccer YouTuber Jeremy Lynch, creator and actor Harry Pinero, YouTuber and musician LadBaby, and superstar TikToker Holly H, among others.

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Dave Kim works with talent at the intersection of new media, business, and philanthropy

Kim is an independent publicist at the helm of Dave Kim PR, based in Los Angeles.

Kim said he founded DKPR, as the agency is called for short, in 2019 on the premise of providing each client with accessibility, transparency, and results. The firm specializes in the intersection of new media, business, and philanthropy and works across verticals like comedy and music.

In 2023, Kim's clients were featured in publications including GQ, Forbes, and Time. In 2024, client Hannah Williams, who founded the financial-transparency platform Salary Transparent Street, was included in Forbes' "30 Under 30" list.

Clients include: YouTube comedy collective Smosh, creator and presenter Anthony Padilla, YouTuber and contortionist Anna McNulty, artist ZHC, and finance creator Hannah Williams, among others.

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Emily Blair Media has grown as a PR firm focused on digital talent in LA, New York, and London

With a decade of experience as a journalist and publicist in the entertainment industry, Emily Blair Marcus founded in 2019 her namesake PR firm to provide services for a growing number of online personalities and entertainers and help them bridge the gap with mainstream media.

The firm now works with some of the biggest names in social media, as well as lifestyle, beauty, fashion, wellness, and tech brands.

In 2023, Emily Blair Media supported former "Call Her Daddy" cohost Sofia Franklyn, helping to reintroduce her to the press and drive the growth of her podcast "Sofia With an F." It helped fashion creator Morgan Riddle land the cover of The New York Times Style Magazine and coverage in outlets like WWD, Vogue, and Marie Claire. The firm also ran a US press campaign for TikTok sensation Sabrina Bahsoon, also known as "Tube Girl," organizing a tour that included an appearance on "The Kelly Clarkson Show."

Emily Blair Media expanded to New York and the UK in 2023 and now has a total of 19 employees.

Clients include: podcast host Sofia Franklyn, couple creators Campbell Puckett and Jett Puckett, beauty-brand founder Kalani Hilliker, fashion creator Morgan Riddle, and YouTuber and podcaster Danielle Carolan, among others.

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Gabriel del Rio is an independent publicist who works with creators in gaming and esports

Del Rio is an independent publicist who works primarily in the gaming and streaming spheres for some of the biggest names in these fields.

His work focuses on securing editorial coverage, speaking engagements, and brand building that drives business opportunities for his clients.

"Vanity coverage is for suckers," he told BI. "Smart PR should make clients money."

Between 2023 and 2024, del Rio's clients have appeared in media outlets like Forbes, Digiday, and VentureBeat. His former client, chess player and creator GothamChess, was featured in Forbes' 2024 "30 Under 30" list, while another current client, SypherPK, was a speaker at the South by Southwest Conference.

Clients include: gamer and streamer SypherPK, streamer and FaZe Clan's Nickmercs, pro gamer and creator Typical Gamer, reaction and gaming-content creator Caylus Cunningham ("Infinite"), and Minecraft YouTuber Eystreem, among others.

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Icon PR works with digital creators, CEOs, and companies

Icon PR is a bicoastal PR firm that specializes in entertainment. The firm has 12 employees and offices in Los Angeles, New York, Nashville, Dallas, and London.

CEO Heather Besignano, who was previously the operating chief of East 2 West Collective, has nearly two decades of experience in publicity and a background in music management and artist development.

"The hardest part of the job is the ever-changing landscape of media," Besignano said. "Trends are more important than ever, and it's sometimes hard to decipher how well something will be received until you work on placing the project or person."

Icon PR works with clients on event and Fashion Week outreach, speaking engagements, crisis PR, and book launches.

Clients include: lifestyle creator Achieng Agutu, reality star Nia Sioux, YouTuber Allegra Shaw, beauty influencer Aysha Harun, lifestyle YouTuber Fernanda Ramirez, beauty influencer Tunde Oyeneyin, and productivity influencer Kaeli Mae, among others.

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Image PR has started working with some big names in digital and traditional talent

Founded in 2022 by Hailey Bailey, Image PR is a boutique PR firm with offices in Los Angeles and New York. The team says it's small but mighty, with two employees on each coast.

The company works with all kinds of talent, from actors and musicians to creators, podcast hosts, and CEOs.

When signing digital talent, Image PR focuses on multi-hyphenate talent who cross into more traditional aspects of the industry like music, acting, or fashion. They work to help creators transcend into whatever part of the industry they are passionate about beyond being influencers.

Image PR has helped clients be featured in publications like Women's Health, Forbes, People, and Vogue, among others, and to appear at events like Fashion Week in New York, Paris, and Milan, the Oscars, and the Cannes Film Festival.

Clients include: actress and DJ Brandi Cyrus, manager and producer Tish Cyrus, DJ and fashion creator Eva Gutowski, comedy creator Kat Stickler, fitness creator and Sports Illustrated Swimsuit's 2022 Rookie of the Year Katie Austin, and YouTuber Tabitha Swatosh, among others.

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Kosi Harris launched her own firm after 15 years as a publicist

Harris founded in 2014 Kosi Harris PR, a marketing and PR firm based in Brooklyn, New York. The company works with brands and creators in the lifestyle, entertainment, and tech spaces.

Before starting her own firm, Harris worked for 15 years as a publicist for companies including Socialyte, Wethos, and Gild Creative Group.

Kosi Harris PR has landed opportunities for its influencer talent in publications like Fox News, The Daily Star, Forbes, and the New York Post. In addition to PR, her company helps clients with media lists, product launches, brand partnerships, and award applications, among other services.

Harris said she looks for unique clients in her roster, meaning that she's turned down creators with similar niches or interests as her current clients.

"Creators want a PR firm that really listens to them and welcomes collaboration," she told BI.

She added: "It is important to have diverse PR for creators of color because of relatability. As a Black woman publicist, I have a deep understanding of various markets that can help a creator of color get maximum exposure and pitch them effectively in those markets."

She said one of the hardest elements of her job is proving to hotels, brands, and various media outlets the value that her creators bring to the table and ensuring they are not taken advantage of or given deliverables that are not possible.

Clients include: lifestyle creator Victoria Vesce, career and travel creator Leanne Mair, and fitness creator Ashley Williams, among others.

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Jade Wiselogle, a director at Persona PR, built the firm's digital-talent arm

Founded in 2010 by Jordyn Palos, Persona PR is a full-service boutique PR firm based in New York and Los Angeles.

Wiselogle, a director at the firm and head of the New York office, began carving out a niche for digital creators in 2021 and now works with some of the most established names in social media.

In 2023, several of Wiselogle's clients — including Alisha Marie, Bretman Rock, and Meredith Duxbury — made Forbes' lists of top fashion creators, while Drea Okeke and Alan Chikin Chow were featured in Forbes' list of top creators that year and in its 2024 "30 Under 30" list.

Wiselogle's clients are regularly featured in mainstream media publications and at fashion shows and events in the US and Europe, she told BI.

Clients include: creator and actor Alan Chikin Chow, model and influencer Meredith Duxbury, personal-finance creator and New York Times-best-selling author Vivian Tu, actor and podcast host Rickey Thompson, and social-media personality Bretman Rock, among others.

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R&CPMK manages PR for YouTube sensation Ryan Kaji and his channel Ryan's World

Jennifer Cruz Santos, Susan Yin, and Christina Hoze work in the digital-entertainment division of R&CPMK.

Cruz Santos and Yin have worked since 2017 with YouTuber Ryan Kaji and his parents on Ryan's World and their media company, Sunlight Entertainment. They oversee media relations, awards, and feature articles at R&CPMK's digital-entertainment division.

In addition to Ryan's World, Cruz Santos has executed influencer and content-creator programs for many other clients, including Hasbro.

Yin, who serves as senior vice president, has experience in consumer, entertainment, and digital strategy.

R&CPMK, formed through a merger of Hollywood PR giants Rogers & Cowan and PMK-BNC, goes back to 1950 with Rogers & Cowan. Now, the company is a division of the Octagon Sports and Entertainment Network.

R&CPMK has 260 employees globally, with offices in the US cities of Los Angeles, New York, Charlotte, and Nashville, as well as in the UK.

Clients include: the YouTube channel Ryan's World, among others.

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Sechel PR was founded in a hospital while Samantha Srinivasan was recovering from cancer

Srinivasan is the founder of Sechel PR, a bicoastal firm that helps clients tell their stories creatively.

Srinivasan built Sechel from a hospital bed while recovering from cancer. As she recovered, she reached out to a comedian, telling him he should have more press, and she built a company from the ground up.

Sechel finds clients mostly through referrals.

Srinivasan said her job often requires her to work quickly and make sure her clients appear flawless. She recalled a time she had to get a dress tailored within an hour of a red-carpet premiere.

"No one was aware of the crazy stress to find a last-minute tailor an hour before a huge premiere, but we did," Srinivasan said, "and so much of what we do is done outside of the public eye, which is the fun of knowing what we can accomplish and make it look effortless."

Clients include: TikTok creator Sienna Mae Gomez, musician and comedian Morgan Jay, YouTube group The Try Guys, and comedian and podcaster Stavros Halkias, among others.

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Shore Fire Media has teams across New York, Los Angeles, and Nashville

Jaclyn D. Carter is the senior vice president and head of Shore Fire Media's Nashville office.

Carter has more than a decade of PR experience at Shore Fire and has expanded the company's roster into sports and social-media talent.

Andrea Evenson, who joined the company in 2015 as a publicity assistant, is the firm's director of publicity. She has worked with digital talent in categories including music, entertainment, and comedy.

Shore Fire Media has teams in New York, Los Angeles, and Nashville.

The company works with clients on career advancement and helps them navigate the media landscape. Shore Fire is a division of Dolphin Entertainment, an independent entertainment, marketing, and production company.

Clients include: YouTuber Shawn Johnson East, TikTok star Boman Martinez, YouTuber Jacksepticeye, and TikTok creator Danae Hays, among others.

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3 London-based publicists started Vamp, a firm that represents Black talent

Ruby Aryiku, Christina Okorocha, and Rumbi Mupindu launched Vamp in 2017 to amplify the Black British creator experience and help their talent land lucrative opportunities.

Its three departments specialize in film and TV publicity, influencer marketing, and entertainment and podcasts.

The firm represents six influencers and has five full-time employees.

Aryiku said the firm works to balance brand expectations with ensuring creator clients remain authentic to themselves and their audiences.

Clients include: TikTok creator Charlotte Kamale, fashion and lifestyle influencer Dymund, and TikTok creator Asher Glean, among others.